ADDITIONAL SERVICES
Website content creation
Regularly updated websites keep your audience more engaged and boost Search Engine Optimisation (SEO). More importantly, it also builds trust with your users and presents an opportunity to be a thought-leader. From a technical point of view, updating your website also helps to build your domain authority – another key attribute when Google and other search engines are ranking you against competitors. Our team can create regular content for your website. This might be writing up the detail of a new service you’re launching; welcoming new members of the team to the company; or providing some insightful commentary on a hot industry topic. Y-Content will carry out all the research and deliver an oven-ready update for your site. Prices start from £600 for a monthly blog/news article.
Website creation and copywriting
From developing a wireframe and securing the right web address (URL), to copywriting and developing the right assets to support your brand, the team at Y-Content can create simple but effective and engaging websites for your brand.  Our team has extensive experience in building websites, from simple microsites which act as a window to your business, right through to international e-commerce sites – we’ve been there and done that. Our website work is costed on a bespoke basis, so if all you require is copy creation, that’s what we’ll quote for. Whatever the subject, we’ll immerse ourselves in the detail and come up with a solution that fits the brief. £POA
Insight reports and white papers
We’re expert at taking highly complex topics and turning them into content that is easily explained and digestible. Whether the subject is regulatory reform; giving some flourish to your end of year results; or creating your new sustainability report, we have the knowledge and understanding of how to do that. We’ll work with you to understand your requirements and then pull together a plan for how best to present your information. This might include downloadable PDF documents; infographics; or video explainers. For written reports, we’ll professionally write your content and ensure it is presented in a sleek and engaging manner. We have expert designers who will turn your content into a high-quality document, showcasing your expertise and ensuring you’re ahead of the competition. £POA
Award entries
Awards are a great way to showcase your work to your audience. Y-Content has decades of experience in producing winning award entries, which will help support your profile. We will work with your team to understand how they’ve delivered an exemplar product or service and then use our intel to produce an entry that puts you in pole position. A typical 1,000-word entry costs as little as £600. If there’s an option to support your submission with a fully-designed supporting document, we offer an all-inclusive price of £1,000.
Reactive statements and crisis comms
We understand that when a crisis hits, what you say in those first hours and days will be vital. Our team has extensive experience in handling some of the biggest crises, from FTSE 100 businesses and AIM listed companies, through to SMEs and start-ups. We can offer expert counsel to guide you through troubled waters and help protect your ongoing brand reputation. We can work at speed to create reactive statements for your online channels and for external audiences such as the media, to ensure there is no information vacuum. Our crisis comms support is based on an hourly billable model, with our team providing on-call support 24/7. £250 for first hour, £100p/h thereafter.
CommsHealthcheck
Underpinning much of our work is our deep understanding of business and how brands work. We get that there are multiple customer touchpoints that can have an impact on how you’re seen. Y-Content offers our bespoke CommsHealthcheck for brands. This can be a great way for us to get to know you, and vice-versa. We will look at various influences that affect your brand’s ability to communicate, including: tone of voice and plain English; accessibility for users with disabilities; SEO and language; suitability of your brand elements; identifying channels you should be on; and competitor analysis. The CommsHealthcheck will result in a quality report with actionable outputs. This strategic piece of support is costed as a flat fee of £2,500.